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Reach Web Site Goals by Understanding the Customer Decision Making Process (Part 1 of 2) Marketing Articles | November 4 Willie Mays Jersey , 2003
An ... question to answer when creating or revising aWeb site is "What are the goals of this site?" because ... will drive your site design and ... ... good way to choose the


An important question to answer when creating or revising a
Web site is "What are the goals of this site?" because the
answer will drive your site design and marketing decisions.
A good way to choose the correct goals is to think in terms
of the customer decision making process.

Customer Decision Making Process

Not all visitors to a site have the same needs. Karon
Thackston, copywriter and proprietor at
http:MarketingWords, explains by breaking the customer
decision making process (i.e. buying process) into at least
four stages: NeedWant Recognition, Information Search,
Evaluation Wholesale San Francisco Giants Jerseys , and Purchase.

If a visitor has already made the decision to purchase a
product or service, for example, she needs easy ordering
options. If the customer is early in the decision making
process, however, she needs more general information.

Information or Sales?

Dee Kreidel Wholesale Giants Jerseys , owner of Dax Development Corporation
http:DaxDevelopment, recommends identifying a site as
either an information site (for early decision stages) or a
sales site (for late decision stages), but not both:

"Our experience with our clients demonstrates that most
people will not shop at a site if they see it as an
informational site because their state of mindfocus is
different when they are there - they aren't necessarily
looking to shop, they are wanting information."

One way to keep sales and information content separate is to
set up a "hub and spoke" system of Web sites.

Putting it Together with a Hub and Spoke System

James Maduk developed and runs his own "hub and spoke"
system of Web sites. He uses a two step process to guide
potential customers from his informational "hub",
www.jamesmaduk Cheap San Francisco Giants Jerseys , to one or more of his 55+ sales "spokes"
(summarized here on the James Maduk hub site).

"The purpose of my main site www.jamesmaduk (hub) is not
to sell. Rather its to 'buy'," James explains. "I want to
'buy' my visitor's email address."

Step one in his sales process originates from the hub. James
does daily online events for free, radio broadcasts, live
webcasts, gives away free ebooks Cheap Giants Jerseys , asks for newsletter
subscriptions, etc. for the express purpose of collecting a
new visitor's email address and educating them.

"I want to earn the right to sell something to them. I want
to earn their trust and rapport." By providing an email
address, potential buyers open the door for James to do just
that.

James helps a visitor through the decision making process by
initiating step two of his sales process - an autoresponder
series - after she has opted in with an email address. Each
email, one to three a week, includes a short tip and directs
readers to one of James' sales pages or his small business
internet marketing "member's only" site.

Attract the Right Visitors

By understanding your site visitors' decision making process
and providing them with the right information Giants Willie McCovey Jersey , you can
convert more visitors to purchase. Attracting more of the
*right* visitors can improve conversions as well.

In Part 2, "Reach Your Web Site Marketing Goals: Profit By
Attracting the Right Visitors"
http:www.webmarketingarticlesTargetVisitors.htm , I
will take a look at some tips for attracting the right
customers to your site and ideas for profiting through
information sites. Article Tags: Customer Decision Making, Decision Making Process, Customer Decision Giants Dave Dravecky Jersey , Decision Making, Making Process


Shoes Which Make You Comfortable and Attractive Family Articles | August 27, 2010

Gravity Defyer Footwear is the brainchild of Alexander Elnekaveh, an inventor, engineer and entrepreneur who has designed and developed hundreds of unique inventions and holds worldwide patents for numerous gadgets and innovations. The problem about foot pain is that it is always associated with several other conditions which make it one of the worst medical conditions that you can experience every day. Experiencing this is especially hard when you are at the middle of work or walking around town the whole day. Foot pain can be caused by a lot of factors Giants Gaylord Perry Jersey , but most of the cases are caused by shoes that are ill fitting..



Gravity Defyer Footwear is the brainchild of Alexander Elnekaveh, an inventor, engineer and entrepreneur who has designed and developed hundreds of unique inventions and holds worldwide patents for numerous gadgets and innovations. The problem about foot pain is that it is always associated with several other conditions which make it one of the worst medical conditions that you can experience every day. Experiencing this is especially hard when you are at the middle of work or walking around town the whole day. Foot pain can be caused by a lot of factors, but most of the cases are caused by shoes that are ill fitting. For those who simply do not have the right shoes size, then you can easily find another pair with the right size. But for those who have irregularly shaped foot Giants Orlando Cepeda Jersey , this can be a very big problem. Although one of the most accessible solutions to foot pain is by getting shoe pads or cushion, this may be quite uncomfortable with irregularly shaped toes.

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